Canadian Music Trade - April/May 2021

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April/May 2021

Volume XLII Number 3




Print Music in 2021

A Look at How Print Has Weathered the Pandemic, Plus Tips for Keeping It Strong

By Michael Raine

Despite some doomsaying over last 15 years or so, print music remains a necessary and well-loved tool for so many people, from teachers and students, to professional concert musicians and weekend warriors. And, like some other product categories, there are signs that the pandemic has given it a bit of a boost, too. So, CMT checked in with a few top print music dealers from across Canada to see how their departments are doing and to get their advice on how to keep going strong. 


The Canadian Who Saved Gibson

James “JC” Curleigh on the Current & Future Health of the Guitar Market, MI Retail & More

By Michael Raine

When James “JC” Curleigh was hired as Gibson Brands’ new president and CEO in 2018, he was somewhat of a surprising choice to be the man who would save one of the world’s most iconic guitar companies from financial doom. Nonetheless, he has led an impressive revitalization of the brand. So, being a proud Canadian, he opened up to CMT about the current state of the guitar market and what needs to happen to keep it strong, how MI retailers need to adapt, and more.  


From the Floor

Prepping Your Business to Sell, Part 2



What’s Planned for Summer NAMM’s Return?



The latest MI industry updates


Supplier Spotlight

Launch Music



Kurtis Castello


Business Matters

The Overlooked Importance of Email Marketing



Product News

The latest products & technologies to hit the market


Advertisers’ Index






Endorser Update